Transforming the Mission
By Bill Hausrath, Wayne Theatre Alliance Chairman
For 16 years, the Wayne Theatre Alliance Board of Directors focused its energy on saving the shuttered movie house. It struggled to jump hurdles and overcame the many obstacles thrown in its path to success. Finally, after a near fatal change in the tax credit legislation, the final work began in earnest in 2015. The dream of a performing arts center became a reality, and with it, a new chapter begins.
The emphasis of the Alliance now shifts from construction to programming. It will be the board’s responsibility to oversee the operation of the Wayne Theatre/Ross Performing Arts Center and to make sure that the fiscal demands of the complex are met so that the performing arts center can be an asset for the community, the region, and for Virginia. That is no small task.
The strategy will be to make the Ross Center both a site for local entertainment and educational programming and a destination for tourists who can be enticed to enjoy a performance in the Wayne Auditorium, eat in a local restaurant, stay in a local hotel, shop and visit attractions. It will also promote the rental of the center as an ideal meeting space in Central Virginia. It is a big job, but one that will have significant impact on the culture and economy of our area.
While we are grateful beyond words to our community of donors, volunteers, contractors and entertainers, we are now in the next phase of living the dream – we must operate the theatre successfully! To do that we again embark on a journey of conquering many barriers, but making Waynesboro a better place to raise our families, live and work. Welcome aboard!